MENU PROFIT
OPTIMIZATION

Your menu is much more than a way for guests to order. It’s your best tool to steer them toward items that you would like to serve for any number of reasons, with profitability chief among them. Dinetec’s menu-engineering technology helps optimize profitability by using 3M predictive eye-tracking software that employs science-based AI simulating human vision to predict what guests will see at first glance. 

Our process starts with a heat-mapping report that shows a guest’s likely attention areas within 3-5 seconds of viewing. The report contains numeric scores predicting the probability that a guest will look somewhere within the attention area. The final report, the gaze plot, indicates the first 4 most-likely eye fixation points. 

Together, these reports indicate optimal menu placement for ROI and can help you achieve financial goals.